Working With Travel Bloggers and Travel Influencers

The travel media world has changed dramatically over the last 10 years.

Blogging and social media have opened up new outlets, which when used correctly are some of the most cost efficient and high impact outlets for PR and marketing.

However, these new outlets have also eliminated the barrier to entry. Now anyone and everyone can get in on the travel journalism game, whereas before it was only open to a few.

As I have traveled around the wold speaking at conferences, I have met countless PR and marketing professionals in the travel industry who have encountered similar problems:

• They are inundated with dozens or hundreds of solicitations from bloggers and influencers.
• They are unsure how to sort out the good from the bad.
• They are not sure what to do to best maximize their investment in influencers and bloggers

The problem was so pervasive that I often found myself often giving the most attended sessions at the various conferences I attended.

I have designed this course to be the most comprehensive resource available on the subject of working with travel bloggers and travel influencers.

It will provide a comprehensive overview of everything you need to know when working with bloggers and influencers.

Value

I've designed the course to be a great value.

A single person attending a single conference can cost thousands of dollars after travel expenses are included. Once there you can't usually review the material after it is presented, and you are limited in the number of sessions you can attend.

This course is intended not only to be the most comprehensive course of its kind, but also much more affordable than attending a single industry event.

If the information found in this course can prevent you from making even one mistake with a blogger or influencer, or improving the results from a single blogger/influencer campaign, it will more than pay for itself.